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Enhancing a system to ensure future scalability and optimal performance


Scentmate™ is introduced by Firmenich, one of the world's leading companies in the fragrance and taste industry that operates with customers in over 100+ markets worldwide and touches over 4 billion consumers each day. Since its founding in 1895, the company has specialised in creating fragrances, flavors and ingredients for a wide variety of products and businesses. 


In this context, Scentmate™ was born, the first curation platform that uses the power of AI to automate the fragrance recommendation process and simplify scent co-creation to offer the best fragrance solutions to entrepreneurs and independent brands (SMBs). Codurance has worked alongside the Scentmate team to create a collaborative partnership to both enhance the Scentmate™ platform and integrate skills and best practices for the future success of the system and development teams.

One of Scentmate's goals is to become the benchmark for innovation and digital culture in the fragrance industry. But in reality it is more than an objective, it is a culture, a way of doing things and understanding the business. Codurance is being key to help us achieve it. That is why for us Codurance is more than a companion, they are fellow travellers.

Alfonso Álvarez Prieto

General Manager & Founder of Scentmate by Firmenich

Find out the most important insights from the project from the CEO and founder of Scentmate™

Scentmate™ by Firmenich, is the first AI-based fragrance selection platform. We spoke to Alfonso Álvarez Prieto, CEO of Scentmate™, about the key aspects and best practices that have helped us achieve their business goals.