Retail Sector

ASOS: Enhanced business agility through software modernisation

Codurance worked alongside the ASOS team to train and coach them as they modernised and enhanced the speed of change, and rate of delivery.

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Modernising systems to keep up with increasing customer demand


Asos is a leading online fashion and cosmetic retailer. The e-commerce sells over 850 brands as well as its own range of clothing and accessories and ships to all 196 countries from fulfilment centres in the UK, USA and Europe. 


Due to growing popularity, ASOS was using legacy, on-premise systems that could not meet its increasing customer demand. In addition, the legacy systems could not guarantee performance during peak shopping periods such as Black Friday and Cyber Monday. 


Its core systems needed modernising to improve their IT capabilities, including updating their existing technology stack and adopting modern software development practices and techniques.