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Building a bespoke event system to improve the overall customer experience


Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.


AWS wanted to create a custom event registration system for their Pop-Up Loft event series in the UK, since existing third-party existing third-party event registration websites were not providing the high-levels of customer experience demanded by the business. Codurance’s Software Craftsmanship principles were seen as an ideal way to build a new system from scratch, in just 6 weeks.